Back in 2017 I was commissioned by the Szeged Contemporary Dance Company to rewamp their visual identity for the occasion of thier upcoming 30th anniversary and future seasons.
The previous iconic jumping logo was dinamic, although not practical, too complex and not scalable, hence limited in use. My aim was to design a festive identity system which is compatible with the current visual elements or may offer a renewed alternative and will remain usable after the festive year. I aimed to build on the strengths of the existing logomark and correct its weaknesses with an extended logotypes that can be reinterpreted through new values.
design-language: dynamism_iconic_no.3_change_modernity
Alternative logo proposals:
photos: Zoltán Tarnavölgyi
Special thanks to the office of Szeged Contemporary Dance Company
(Theodora Gáti, Tímea Nyitrai, András Pataki & Tamás Juronics)